The team

An operator + a builder. And the team around them.

Vistamar was founded by Cedric, a healthcare marketing operator with the questions leadership actually asks, and Scot, a data-platform builder who's shipped systems for regulated industries for two decades. That pairing produced an operating layer, not just another dashboard. The team below built the practice around it.

Scot Robinson and Cedric Tuck-Sherman, Vistamar Consulting founders

Scot Robinson & Cedric Tuck-Sherman · Partners & Founders

The full team

Everyone you'll work with.

Six senior operators + specialists. No junior account managers, no offshore layer between you and the person doing the work.

Cedric Tuck-Sherman

Partner & Founder

Prior operator across multi-location healthcare marketing. Co-founded Vistamar to build the platform every provider-group operator wished existed.

Scot Robinson

Partner & Founder

20+ years shipping data platforms for regulated industries. Leads the Vistamar Suite. Console IQ, SERP Optimizer, and the executive-report engine.

Bill Lewis

SVP Digital Marketing

Runs digital marketing operations across client engagements. Deep experience translating multi-location marketing complexity into measurable programs that operators can act on.

Tate Robinson

Senior Project Manager

Manages client accounts and delivery timelines end-to-end. The person who makes sure the executive report ships on the same date every cycle, and that nothing slips.

Hugo Furth

SVP Data Analytics

Owns the data infrastructure powering Console IQ + SERP Optimizer. Prior senior analytics leadership across regulated-industry data platforms.

Andy Deemer

Senior Data Analyst

Builds the analytical models behind the executive report, priority-term scoring, AI-mention citation weighting, cross-region benchmarks that drive the action queue.

Our story

The tool we wish we'd had.

Every founder story starts with a frustration. Ours started with a monthly marketing meeting where six people looked at six different reports and drew six different conclusions, none of them wrong, none of them the same.

We built Vistamar because operators shouldn't have to choose between a generic SaaS tool that doesn't understand healthcare and an agency that can't tell you what actually happened last month at the location level. We built the thing we wished we'd had, then made it available to the people who need it now.

Operating principles

How we work.

Four commitments that show up on every client account. If any of them slip, we've stopped doing our job.

Operator-first

Every decision, product, process, positioning, is judged by whether it helps someone running healthcare marketing do their job better today.

Granular by default

Averages hide the fires. Every metric drills to location + provider + priority term. If it can't be drilled into, we don't ship it.

The report reads itself

If your CEO won't read the monthly report cover-to-cover, we've built the wrong report. Structure matters as much as data.

Own the platform

We build our own tools rather than renting someone else's. It's slower, but the depth of what we can measure is why clients hire us.