Sample
VISTAMAR · EXECUTIVE REPORT
SAMPLE · JULY 2026
Dental Group · Bay Area Portfolio
Confidential · reviewed by K. Vasquez, senior analyst
Portfolio Executive Summary · Page 1 of 5
DATA THROUGH 30 JUNE 2026 · SOURCES: Google Business Profile · Google Search Console · SERP tracker · CallRail · GA4
★ Priority Terms
dentistdental implantsinvisalign
62 loc · 10 terms · 3 priority
Bay Area Dental held top-3 local across 82% of priority `dentist` markets in July. GBP views up 34% on a 90-day trailing basis. Watch: emergency dentist + cosmetic dentistry organic slipping in the East Bay region.
Portfolio Local
2.6
↑ +0.7 vs 90d baseline
Portfolio Organic
9.8
↑ +1.9 vs 90d baseline
Priority-term rank distribution
62 locations · Google local pack · week of 2026-06-30
Top 3
Positions 4-10
Not ranked
Priority terms
Other tracked terms
★ Wins this cycle
- dentist near me at 82% top-3 across 62 Bay Area locations, priority-term saturation approaching ceiling.
- GBP views +34% trailing 90d. Sustained photo cadence + 4-hour review-response velocity compounding.
- AI citations 45% coverage for `dentist` intent on Perplexity, first region in the group to hit this threshold.
▲ Watches · action next cycle
- emergency dentist at 32% top-3. After-hours patient intent leaking to aggregators. Per-location "24-hour" schema + booking page needed.
- cosmetic dentistry organic slipping in the East Bay. Thin per-location cosmetic pages the likely cause.
- invisalign priority term at 61%. 15 locations still not ranked. Per-provider Invisalign pages the highest-leverage build.
Sample
VISTAMAR · EXECUTIVE REPORT
SAMPLE · JULY 2026
Regional Performance · Portfolio Matrix
4 regions · 7 tracked terms
Regional comparison · Page 2 of 5
★ Priority Terms
dentistdental implantsinvisalign
how each region performs across every priority + tracked term
Bay Area
82%
Priority Top-3
22 loc · 80 prov · lead
South Bay
76%
Priority Top-3
14 loc · 52 prov
East Bay
73%
Priority Top-3
16 loc · 56 prov · watch
Sacramento
48%
Priority Top-3
10 loc · 32 prov · action
Top-3 local coverage · region × term
% of locations ranking top-3 · week 27
≥85%
70-84%
55-69%
40-54%
25-39%
<25%
| Term |
Bay Area |
East Bay |
South Bay |
Sacramento |
Portfolio |
| dentist near me |
88% | 73% | 84% | 62% |
82% |
| dental implants |
82% | 68% | 76% | 55% |
74% |
| invisalign |
72% | 61% | 68% | 44% |
61% |
| family dentist |
65% | 55% | 61% | 38% |
48% |
| teeth whitening |
71% | 58% | 66% | 41% |
55% |
| cosmetic dentistry |
55% | 42% | 45% | 22% |
29% |
| emergency dentist |
62% | 44% | 51% | 28% |
32% |
Regional insight
Bay Area is 34 percentage points above Sacramento on priority top-3 local. The gap is structural, not market-driven. Bay Area's GBP + review-response operating rhythm can be replicated. See Page 3.
Cross-cutting watch
cosmetic dentistry is the weakest tracked term in every region (55% best case, 22% worst). Per-location cosmetic-service pages with proper schema is the highest-leverage portfolio-wide content build.
Sample
VISTAMAR · EXECUTIVE REPORT
SAMPLE · JULY 2026
Bay Area · Pattern to Replicate
22 locations · 4 markets · 82% priority top-3
Regional deep-dive · Page 3 of 5
★ Priority Terms · Bay Area
dentistdental implantsinvisalign
SF · Palo Alto · San Mateo · Redwood City
Bay Area is our best-performing region. What separates it from Sacramento (48%) is not the market, it's the operating cadence. Three specific practices explain the 34-point gap.
Region Local
2.1
↑ +1.1 · 90d
Region Organic
7.4
↑ +2.6 · 90d
| Market |
Loc |
Prov |
Priority Local |
Priority Organic |
GBP Δ 90d |
Status |
San Francisco
7 locations · downtown + Sunset |
7 |
28 |
88% |
76% |
+52% |
healthy |
Palo Alto
5 locations · Stanford / midtown |
5 |
18 |
86% |
72% |
+38% |
healthy |
San Mateo
5 locations · Peninsula corridor |
5 |
18 |
80% |
66% |
+34% |
healthy |
Redwood City
5 locations · Redwood + Menlo |
5 |
16 |
76% |
60% |
+28% |
healthy |
| Region Total |
22 |
80 |
82% |
69% |
+38% |
lead |
Pattern 01
GBP photo cadence
Bay Area posts fresh interior + provider photos weekly. Sacramento averages once every 8 weeks.
Bay Area
Weekly
avg photo update
Sacramento
8 wk
avg photo update
↑ 8× cadence lift
Pattern 02
Review response velocity
Bay Area responds to reviews within 3.2 hours on average. Sacramento takes 2.4 days. Google weights response speed.
Bay Area
3.2h
median response
Sacramento
2.4d
median response
↑ 18× faster response
Pattern 03
Per-provider service pages
Bay Area providers have dedicated Invisalign / Implants pages with Physician schema. Sacramento's providers share a generic team page.
↑ 4.1× coverage
Replication playbook · roll out portfolio-wide next quarter
- 1Standardize GBP photo cadence to weekly across all 62 locations. Bay Area proves it moves the needle. Requires one hire (or one existing team member's 4h/week) per region.
- 2Set 4-hour response SLA on all GBP reviews. Ship review-notification integration to Slack for regions currently >24h. Immediate wins in East Bay + Sacramento.
- 3Roll per-provider Invisalign + Implants pages across the remaining 40 locations. OneHealth WP has the template, this is a 2-week content build with Physician schema wired in.
Sample
VISTAMAR · EXECUTIVE REPORT
SAMPLE · JULY 2026
East Bay Region · Deep Dive
16 locations · 4 markets
Regional deep-dive · Page 4 of 5
★ Priority Terms · East Bay
dentistdental implantsinvisalign
16 loc · Berkeley · Oakland · Alameda · Walnut Creek
East Bay held top-3 local for 73% of priority terms, trailing Bay Area's 82%. The gap is concentrated in Oakland and Berkeley, where cosmetic dentistry organic ranking has slipped since April. Recommend per-location cosmetic-page audit + provider-schema refresh.
Region Local Rank
3.1
↑ +0.4 · 90d
Region Organic Rank
12.4
↓ -1.8 · 90d
| Market |
Loc |
Prov |
Top-3 Local |
Top-3 Organic |
GBP Δ 90d |
Status |
Berkeley
4 locations · UC Berkeley area |
4 |
14 |
81% |
62% |
+41% |
healthy |
Oakland
6 locations · downtown + Rockridge |
6 |
21 |
68% |
44% |
+28% |
watch |
Alameda
3 locations · island + WA |
3 |
10 |
78% |
58% |
+33% |
healthy |
Walnut Creek
3 locations · east suburbs |
3 |
11 |
72% |
54% |
+26% |
healthy |
| Region Total |
16 |
56 |
73% |
52% |
+31% |
watch |
★ Wins · East Bay
- Berkeley + Alameda ceiling. 78-81% priority top-3 local across 7 locations. Recommend studying GBP photo cadence + review response velocity as a replicable pattern.
- +41% GBP views in Berkeley. UC Berkeley student population driving high query volume; landing well.
- All 4 Berkeley locations rank #1-3 for `dentist near me`. Priority term saturated.
▲ Oakland action queue
- cosmetic dentistry organic at 44%, worst in the region. Per-location cosmetic-service pages need MedicalProcedure schema + before/after visual content.
- 2 Oakland locations still not ranked for `invisalign`. Provider-Invisalign-certification schema missing on both pages.
- Downtown Oakland location: 12 unanswered reviews. Review-response velocity dropped from 4h to 3.2 days over the last month.
Prioritized action list · next cycle
- 1Rebuild cosmetic dentistry pages across 6 Oakland locations. New template with MedicalProcedure schema, provider tie-in, before/after grid. Est. impact: recovery to ~65% top-3 organic within 2 cycles.
- 2Ship per-provider Invisalign pages across the 15 unranked locations portfolio-wide. Invisalign is the fastest-growth priority term; per-provider certification + before/after gets us to ceiling. Highest-leverage build this month.
- 3Study Berkeley GBP pattern, replicate in South Bay. Photo cadence weekly, review response < 4 hours, promoted-post rotation monthly. Berkeley is 34pp above Sacramento, the pattern is transferable.
- 4Add "24-hour emergency" schema to 12 flagged locations. After-hours patient intent for `emergency dentist` is leaking to aggregators. Emergency-hours schema + booking flow closes the gap.
- 5Fix Oakland downtown review queue. Downtown location is 34% of Oakland market's GBP views; review response drop is dragging on the whole region. Reassign coverage this week.
Sample
VISTAMAR · EXECUTIVE REPORT
SAMPLE · JULY 2026
AI-search Visibility · Cross-channel
18 tracked prompts · 3 LLM platforms
AI-search intelligence · Page 5 of 5
★ Priority Prompts
best dentist SFdental implants near meinvisalign palo alto
18 patient-intent prompts × 3 platforms · weekly refresh
Perplexity is our strongest AI channel at 61% coverage, better than either ChatGPT or Google AIO. Bay Area service pages are consistently cited for `dentist` intent. Google AI Overviews is underweighted at 33%, schema and FAQ structure is the leverage.
AI Cited Rate
50%
↑ +12pp · 90d
Competitor Cited
30%
↓ we're closing the gap
ChatGPTgpt-4o · web search
8/1844% cited
8 cited5 competitor5 not cited
Perplexitysonar · citations
11/1861% cited
11 cited4 competitor3 not cited
Google AIOsge · local-aware
6/1833% cited
6 cited7 competitor5 not cited
| Patient-intent prompt |
ChatGPT |
Perplexity |
Google AIO |
| best dentist in San Francisco |
#2 cited |
#1 cited |
#3 cited |
| dentist near me · palo alto |
#3 cited |
#1 cited |
competitor |
| dental implants palo alto |
#2 cited |
#2 cited |
competitor |
| top family dentist berkeley |
competitor |
#4 cited |
not cited |
| affordable teeth whitening san jose |
not cited |
#3 cited |
competitor |
| invisalign near me · SF bay |
#2 cited |
#1 cited |
#4 cited |
| cosmetic dentist redwood city |
#4 cited |
#3 cited |
competitor |
| emergency dentist sacramento |
not cited |
competitor |
not cited |
★ Wins in AI channel
- Perplexity 61% coverage, best AI channel. Perplexity favors well-structured location + provider pages with proper healthcare schema. OneHealth WP schema depth is paying off.
- SF Bay Area consistently top-cited for `best dentist` queries across all 3 LLMs. Signals that provider bios + service page depth is compounding.
- ChatGPT + Perplexity both cite us for `dental implants` across the Peninsula, a high-value patient-intent prompt.
▲ AI watches · action next cycle
- Google AI Overviews at 33%. AIO strongly favors FAQ + Q&A schema. Add FAQ blocks to top-25 service pages with proper JSON-LD.
- Sacramento region invisible in AI. No prompts scoped to Sacramento cited on any platform. Add Sacramento-specific service + location pages.
- Emergency dentist prompts not landing. After-hours patient intent is bypassing us across all 3 LLMs. 24-hour schema + urgent-care landing structure needed.