Your full CMO function, strategy, brand, growth, provider recruitment marketing, referral outreach, review management, agency oversight, and the reporting that ties it all together. A senior healthcare marketing operator embeds with your team on a weekly cadence and runs the whole marketing org. The Vistamar Suite is one of the tools we use, not the point of the engagement.
The pattern is predictable across every multi-location healthcare marketing account that lacks senior operating leadership. Three specific gaps show up every time.
Traffic goes up, calls go down, and nobody flags it because the dashboard was built by the vendor who benefits from traffic-up as a headline.
Junior teams ship the reporting the SaaS platform makes easy. What leadership actually needs to make decisions goes unbuilt.
Without a senior operator setting the quarter's priorities, the team optimizes for tickets and last-week's fires. The 12-month plan doesn't exist.
A fractional CMO engagement covers the full scope of a healthcare marketing org: brand and positioning, growth channels, provider recruitment marketing, referral network outreach, review and reputation management, agency oversight, and the reporting layer. The Vistamar Suite is one of the tools we use to run it.
Message architecture, voice, competitive positioning across the portfolio and per brand. Refreshes as the specialty mix or PE thesis evolves.
Which channels earn investment this quarter. SEO, paid, content, partnerships, community, and how the mix shifts by market, brand, and service line.
Recruitment site pages, campaign creative, LinkedIn presence, employer-brand content, applicant funnel measurement, the marketing side of provider hiring.
Physician liaison programs, referring-provider collateral, referral-source tracking, and the outbound cadence that keeps your network sending patients.
Review-generation campaigns, 4-hour response SLA across GBP / Yelp / Healthgrades, reputation escalation paths, quarterly sentiment reporting to leadership.
Service pages, location pages, provider bios, condition content, and the editorial calendar that keeps the site working for both patients and search.
If you already have an agency, media buyer, or content vendors, we manage them, quarterly reviews, deliverable audits, contract renegotiation when the numbers warrant it.
Monthly board-ready executive report and quarterly roadmap, powered by the Vistamar Suite so the data ties out and the format never slips.
Every engagement starts with the same four-week onboarding. On week five, we're in the monthly operating rhythm and shipping the executive report your CEO reads.
Interview leadership, review last 4 quarters of marketing performance, calibrate priority-term list per specialty × location.
Wire up SERP tracking, GBP integration, analytics ingestion. Establish baseline metrics for every location and priority term.
Draft the report format with your leadership team. Iterate to what your CEO actually wants to see. Lock structure for the ongoing cadence.
Deliver first full monthly report. Present the first-quarter priority roadmap, owners, deadlines, expected impact, to leadership.
Weekly working sessions · monthly executive report · quarterly roadmap review. Same cadence every month, forever.
10-500 locations. Your internal team is capable but stretched. You want a senior operator setting the direction and holding vendors accountable, running the account with your team, not just reporting on it.
5-20 provider-group portfolio companies. Fractional CMO per portco (or one CMO across multiple similar portcos), with cross-portfolio benchmarking baked in. Standardized report at the portfolio level for your board.
Acquisition target or portfolio company in transition. Six-week engagement to evaluate the marketing function's real performance, identify structural gaps, and recommend the go-forward operating model.
"We hired Vistamar as a fractional CMO after a bad experience with a traditional agency. Within 90 days we'd consolidated three tools, replaced our monthly deck with an automated executive report, and had a senior operator setting quarterly priorities. Total marketing spend went down. Results went up."
Not necessarily. Most engagements start with us managing your existing agency, running quarterly reviews, auditing deliverables, holding them accountable to real metrics. Some engagements end with the agency staying in place; others end with the agency being replaced or the work brought in-house. Either way, the decision is grounded in data.
The Suite is the operating platform. The fractional CMO is a senior operator using the Suite to run your account. You can buy the Suite standalone and run it yourself; you can also add fractional CMO if you want operator-level execution alongside the tooling.
One hour per week for the working session, plus asynchronous back-and-forth. Your team owns execution against the priorities we set together; we own the strategy, measurement, and reporting layer.
Yes. The 30-day discovery engagement is a legitimate way to try us out, you get the initial baseline report + priority-term calibration + first quarterly roadmap, and can decide whether to continue into the ongoing monthly cadence.
We match operators to your portfolio and specialty mix. Every Vistamar operator has 15+ years of senior healthcare marketing experience. You interview them before signing, we don't do bait-and-switch handoffs to junior staff post-contract.
Provider group direct or healthcare-focused PE, book directly with the operator who'd run your account. The 30-day discovery engagement is a good way to test the fit.